{"id":19794,"date":"2025-07-06T12:02:16","date_gmt":"2025-07-06T05:02:16","guid":{"rendered":"https:\/\/notesbook.vn\/?p=19794"},"modified":"2025-07-06T12:18:41","modified_gmt":"2025-07-06T05:18:41","slug":"itsumo-batam-quiet-radicalism-in-a-commercial-landscape","status":"publish","type":"post","link":"https:\/\/notesbook.vn\/en\/design\/itsumo-batam-quiet-radicalism-in-a-commercial-landscape\/","title":{"rendered":"ITSUMO Batam: Quiet Radicalism in a Commercial Landscape"},"content":{"rendered":"\n<p>The renovation of the ITSUMO dessert shop in Batam was a deliberate act of resistance against the utilitarian nature of local ruko (shop-house) developments. Located in a fast-paced industrial city known more for pragmatism than architectural expression, this was the client\u2019s first shop and a deeply personal project. Originally designed by the client herself, this iteration aimed to redefine both place and perception\u2014creating a piece of architecture that quietly disrupts expectations.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"2000\" height=\"1333\" loading=\"lazy\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115000\/ITB-DAY-03.jpg\" alt=\"\" class=\"wp-image-19688\"\/><noscript><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115000\/ITB-DAY-03.jpg\" alt=\"\" class=\"wp-image-19688\"\/><\/noscript><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"2000\" height=\"1630\" loading=\"lazy\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115003\/ITB-DAY-04.jpg\" alt=\"\" class=\"wp-image-19690\"\/><noscript><img decoding=\"async\" width=\"2000\" height=\"1630\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115003\/ITB-DAY-04.jpg\" alt=\"\" class=\"wp-image-19690\"\/><\/noscript><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>Designing a Quiet Statement<\/strong> &#8211; <strong>Spatial Clarity Through Light and Void<\/strong><\/p>\n\n\n\n<p>In contrast to the colorful, vibrant chaos of Batam\u2019s commercial environment, the architects opted for restraint. A stark white, minimalist fa\u00e7ade conceals the richness of the interior, offering a \u201cquiet statement\u201d that neither competes with nor mimics its neighbors. The building\u2019s language is defined by subtle textures and calm geometry\u2014crafted with the same precision and deliberation as a ceremonial object.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"2000\" height=\"1333\" loading=\"lazy\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115046\/ITB-DAY-05-ADD.jpg\" alt=\"\" class=\"wp-image-19692\"\/><noscript><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115046\/ITB-DAY-05-ADD.jpg\" alt=\"\" class=\"wp-image-19692\"\/><\/noscript><\/figure>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-small-font-size\">From outside to inside, ITSUMO creates a deliberately contrasting experience. The minimalist white fa\u00e7ade appears as a quiet streak of light amidst a row of colorful ruko. Inside, the space shifts to a predominantly black palette\u2014a bold choice, yet handled with care through layers of natural materials: exposed concrete, gray stone, dark wood, and black steel\u2014evoking Japanese avant-garde fashion, where form and texture bring depth to a monochromatic scheme.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1809\" height=\"2000\" loading=\"lazy\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115118\/ITB-DAY-06-ADD.jpg\" alt=\"\" class=\"wp-image-19694\"\/><noscript><img decoding=\"async\" width=\"1809\" height=\"2000\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115118\/ITB-DAY-06-ADD.jpg\" alt=\"\" class=\"wp-image-19694\"\/><\/noscript><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"2000\" height=\"1333\" loading=\"lazy\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115138\/ITB-DAY-11-1.jpg\" alt=\"\" class=\"wp-image-19698\"\/><noscript><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115138\/ITB-DAY-11-1.jpg\" alt=\"\" class=\"wp-image-19698\"\/><\/noscript><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"2000\" height=\"1333\" loading=\"lazy\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115227\/ITB-DAY-09-ADD-1.jpg\" alt=\"\" class=\"wp-image-19702\"\/><noscript><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115227\/ITB-DAY-09-ADD-1.jpg\" alt=\"\" class=\"wp-image-19702\"\/><\/noscript><\/figure>\n\n\n\n<p>A defining spatial move is the insertion of a two-story vertical void, crowned by a continuous skylight that filters daylight deep into the building. This singular opening frames only the sky, abstracting the interior from the surrounding noise. Hidden rain gutters allow water to trickle into the space, honoring the client\u2019s affinity for rain and creating a sensory experience grounded in nature.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"2000\" height=\"1333\" loading=\"lazy\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115328\/ITB-DAY-22-1.jpg\" alt=\"\" class=\"wp-image-19708\"\/><noscript><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115328\/ITB-DAY-22-1.jpg\" alt=\"\" class=\"wp-image-19708\"\/><\/noscript><\/figure>\n\n\n\n<p>The building\u2019s exposed concrete frame, normally seen as a constraint, becomes both aesthetic and symbolic. It frames space like a three-dimensional grid, evoking both structure and memory. Rather than conceal or erase it, the design celebrates its presence, acknowledging the reality of its ruko context while transcending it.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"2000\" height=\"1333\" loading=\"lazy\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115302\/ITB-NIGHT-10.jpg\" alt=\"\" class=\"wp-image-19704\"\/><noscript><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115302\/ITB-NIGHT-10.jpg\" alt=\"\" class=\"wp-image-19704\"\/><\/noscript><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>Material Expression and Atmospheric Depth<\/strong><\/p>\n\n\n\n<p>Batam\u2019s ITSUMO store was designed as a counterpoint to the curvaceous, red tones of the brand\u2019s other branches. Here, the approach is sharp, angular, and monochromatic. Black becomes the dominant hue\u2014an architectural embodiment of avant-garde Japanese fashion, where layering and texture lend richness to a reduced palette.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1771\" height=\"1771\" loading=\"lazy\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115432\/ITB-DAY-24-1.jpg\" alt=\"\" class=\"wp-image-19714\"\/><noscript><img decoding=\"async\" width=\"1771\" height=\"1771\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115432\/ITB-DAY-24-1.jpg\" alt=\"\" class=\"wp-image-19714\"\/><\/noscript><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1907\" height=\"1907\" loading=\"lazy\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115434\/ITB-DAY-25-1.jpg\" alt=\"\" class=\"wp-image-19716\"\/><noscript><img decoding=\"async\" width=\"1907\" height=\"1907\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115434\/ITB-DAY-25-1.jpg\" alt=\"\" class=\"wp-image-19716\"\/><\/noscript><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>This posed a challenge: how to avoid the heaviness often associated with black interiors. The team curated a material palette that combined black-stainable woods, steel, gray stone, and concrete with subtle shifts in tone. The result is a space of surprising warmth and depth\u2014moody yet open, immersive yet light.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>Freedom, Trust, and Iteration<\/strong> <br><strong>Redefining Possibilities Through Architecture<\/strong><\/p>\n\n\n\n<p>A rare condition shaped this project: complete client trust. With no constraints imposed, the architects were free, but also responsible, for defining success on their own terms. This demanded a highly self-reflective process. Internal critique replaced external limitations. Artistic freedom, paradoxically, introduced new forms of discipline.<\/p>\n\n\n\n<p>Collaboration and iteration became key. The process was marked by close communication between architect, client, and contractor. Every material, junction, and surface was tested and refined through countless samples. Room Studio\u2019s artisanship proved invaluable in crafting the quiet complexity the space required.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" width=\"2000\" height=\"1333\" loading=\"lazy\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-19770\" data-id=\"19770\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115702\/ITB-DAY-18-ADD-1.jpg\"\/><noscript><img decoding=\"async\" width=\"2000\" height=\"1333\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-19770\" data-id=\"19770\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115702\/ITB-DAY-18-ADD-1.jpg\"\/><\/noscript><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" width=\"2000\" height=\"1333\" loading=\"lazy\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-19764\" data-id=\"19764\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115701\/ITB-DAY-22-3.jpg\"\/><noscript><img decoding=\"async\" width=\"2000\" height=\"1333\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-19764\" data-id=\"19764\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115701\/ITB-DAY-22-3.jpg\"\/><\/noscript><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" width=\"2000\" height=\"1333\" loading=\"lazy\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-19775\" data-id=\"19775\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115702\/ITB-DAY-29-1.jpg\"\/><noscript><img decoding=\"async\" width=\"2000\" height=\"1333\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-19775\" data-id=\"19775\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115702\/ITB-DAY-29-1.jpg\"\/><\/noscript><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" width=\"2000\" height=\"1333\" loading=\"lazy\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-19768\" data-id=\"19768\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115701\/ITB-DAY-16-1.jpg\"\/><noscript><img decoding=\"async\" width=\"2000\" height=\"1333\" alt=\"\" class=\"wp-block-jetpack-slideshow_image 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class=\"wp-block-jetpack-slideshow_image wp-image-19769\" data-id=\"19769\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115702\/ITB-DAY-33-ADD-1.jpg\"\/><\/noscript><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" width=\"1333\" height=\"2000\" loading=\"lazy\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-19753\" data-id=\"19753\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115653\/ITB-DAY-40-ADD-1.jpg\"\/><noscript><img decoding=\"async\" width=\"1333\" height=\"2000\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-19753\" data-id=\"19753\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115653\/ITB-DAY-40-ADD-1.jpg\"\/><\/noscript><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img 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decoding=\"async\" width=\"2000\" height=\"1333\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-19759\" data-id=\"19759\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115657\/ITB-DAY-31-ADD-1.jpg\"\/><\/noscript><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" width=\"2000\" height=\"1247\" loading=\"lazy\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-19767\" data-id=\"19767\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115702\/ITB-NIGHT-08-1.jpg\"\/><noscript><img decoding=\"async\" width=\"2000\" height=\"1247\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-19767\" data-id=\"19767\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115702\/ITB-NIGHT-08-1.jpg\"\/><\/noscript><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" width=\"2000\" height=\"1916\" loading=\"lazy\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-19784\" data-id=\"19784\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115703\/ITB-NIGHT-13-1.jpg\"\/><noscript><img decoding=\"async\" width=\"2000\" height=\"1916\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-19784\" data-id=\"19784\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115703\/ITB-NIGHT-13-1.jpg\"\/><\/noscript><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" width=\"2000\" height=\"1333\" loading=\"lazy\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-19763\" data-id=\"19763\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115701\/ITB-NIGHT-03-1.jpg\"\/><noscript><img decoding=\"async\" width=\"2000\" height=\"1333\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-19763\" data-id=\"19763\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115701\/ITB-NIGHT-03-1.jpg\"\/><\/noscript><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" width=\"2000\" height=\"1333\" loading=\"lazy\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-19755\" data-id=\"19755\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115656\/ITB-DAY-15-1.jpg\"\/><noscript><img decoding=\"async\" width=\"2000\" height=\"1333\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-19755\" data-id=\"19755\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115656\/ITB-DAY-15-1.jpg\"\/><\/noscript><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" width=\"2000\" height=\"1916\" loading=\"lazy\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-19746\" data-id=\"19746\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115636\/ITB-NIGHT-13.jpg\"\/><noscript><img decoding=\"async\" width=\"2000\" height=\"1916\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-19746\" data-id=\"19746\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115636\/ITB-NIGHT-13.jpg\"\/><\/noscript><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" width=\"2000\" height=\"1333\" loading=\"lazy\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-19757\" data-id=\"19757\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115657\/ITB-NIGHT-01-1.jpg\"\/><noscript><img decoding=\"async\" width=\"2000\" height=\"1333\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-19757\" data-id=\"19757\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115657\/ITB-NIGHT-01-1.jpg\"\/><\/noscript><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>ITSUMO Batam stands as a manifesto: every location, no matter how ordinary, deserves extraordinary thought. The building is more than a dessert shop\u2014it is a catalyst that asks: why not here? Why not now?<\/p>\n\n\n\n<p>In doing so, it reframes Batam not just as a city of industry, but as fertile ground for architectural inquiry. The project demonstrates that context need not limit vision; with care, collaboration, and courage, design can elevate the everyday into something lasting and profound.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><strong>Edit<\/strong><br>Anh Nguy\u00ean<\/p>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><strong>Design<\/strong><br>kousou<\/p>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><strong>Photo<\/strong><br>Kung Photograph<\/p>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><strong>Location<\/strong><br>Batam City, Riau islands, Indonesia<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1333\" loading=\"lazy\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06120202\/ITB-DAY-42-ADD.jpg\" alt=\"\" class=\"wp-image-19790\"\/><noscript><img decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06120202\/ITB-DAY-42-ADD.jpg\" alt=\"\" class=\"wp-image-19790\"\/><\/noscript><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The renovation of the ITSUMO dessert shop in Batam was a deliberate act of resistance against the utilitarian nature of local ruko (shop-house) developments. Located in a fast-paced industrial city known more for pragmatism than architectural expression, this was the client\u2019s first shop and a deeply personal project. Originally designed by the client herself, this iteration aimed to redefine both place and perception\u2014creating a piece of architecture that quietly disrupts expectations. Designing a Quiet Statement &#8211; Spatial Clarity Through Light [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[157],"tags":[],"class_list":["post-19794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"jetpack_featured_media_url":"https:\/\/s3.ap-northeast-1.amazonaws.com\/media.notesbook.vn\/wp-content\/uploads\/2025\/07\/06115925\/ITB-NIGHT-08-2.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/notesbook.vn\/en\/wp-json\/wp\/v2\/posts\/19794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/notesbook.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/notesbook.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/notesbook.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/notesbook.vn\/en\/wp-json\/wp\/v2\/comments?post=19794"}],"version-history":[{"count":0,"href":"https:\/\/notesbook.vn\/en\/wp-json\/wp\/v2\/posts\/19794\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/notesbook.vn\/en\/wp-json\/wp\/v2\/media\/19789"}],"wp:attachment":[{"href":"https:\/\/notesbook.vn\/en\/wp-json\/wp\/v2\/media?parent=19794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/notesbook.vn\/en\/wp-json\/wp\/v2\/categories?post=19794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/notesbook.vn\/en\/wp-json\/wp\/v2\/tags?post=19794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}