As a pioneering local brand, TBHNP (theboyhasnopatience) has unveiled its inaugural limited-time concept space in Shanghai’s bustling commercial district. Collaborating with Fon Studio, the TBHNP team worked within tight constraints of time and budget to create a spatial narrative characterized by symmetry. The collaboration resulted in a striking conical structure that powerfully embodies the brand’s ethos.
Inspired by TBHNP’s latest collection, “Prince of Darkness,” the design translates the brand’s core themes of “cutting with strength” and “undercurrents of avant-garde” into a compelling architectural form. Utilizing pure geometric shapes and a symmetrical arrangement, the building exudes an immortal strength while fostering a rich dialogue between light and dark.
Shanghai, a vibrant metropolis at the intersection of fashion and culture, serves as a dynamic backdrop for global brands to express their identities. In this high-density commercial landscape, concise and impactful pop-up spaces have emerged as experimental platforms for commerce and storytelling. These spaces reflect the city’s rhythm and become a contemporary language for brand experiences.
Fon Studio
As night descends, the geometric volume harmoniously integrates into the urban fabric. Drawing from TBHNP’s signature palette of black and gray, the design evokes an aesthetic of dark matter, with deep gray as the dominant tone that symbolizes the brand’s rebellious spirit. The exterior and interior are enveloped in textured coatings, establishing a cohesive visual narrative.
A triangular skylight allows natural light to filter through, creating subtle shifts in illumination throughout the day, reminiscent of the metallic sheens found in fabric finishes. This design technique amplifies the tension between light and dark while reflecting the brand’s pursuit of balance between calmness and eruption.
The architecture employs a prefabricated component system, maximizing efficiency through industrialized methodologies. The entire structure was constructed within an impressive timeframe—just 8 days for factory prefabrication followed by 3 days of on-site assembly. The use of triangular geometry not only provides structural integrity but also facilitates concealed wiring, maintaining visual purity and minimalism.
Upon entering, visitors encounter a display system that extends the brand’s design language: suspended installations mimic fabric draping, while angular wooden display boxes resonate with the sharp lines characteristic of garment tailoring. The seamless narrative spans from the macro-scale spatial form to the micro-scale product details, fostering an emotional connection between visitors and the space.
TBHNP’s unique brand identity is defined by the paradoxical fusion of “rebellion” and “restraint.” Fon Studio captures this essence in the experiential design, skillfully balancing darkness and light, structural stability, and temporal transience. Ultimately, the building transcends its role as a retail space; it becomes a three-dimensional “garment” that enshrouds TBHNP’s cultural manifesto.
Although the temporary nature of this architectural piece may suggest an ephemeral significance, it effectively conveys the brand’s spirit within a limited timeframe. The spatial experience crafted here leaves a lasting impression, with the craftsmanship and memories of visitors enduring in collective consciousness, long after the physical structure has been dismantled.
Location
Yongyuan Road, Jing’an District, Shanghai
Design Period
2024.11
Completion
2024.12
Building Area
60 m2
Photo
Fon Studio
